Company Mission, Vision & Key Objectives

Mission, Vision & Key Objectives


We make it possible for our vehicle wash customers to develop a profitable business by providing them with life-cycle washing solutions.


Market leader in North America and Northern Europe in selected customer groups with desirable and recognized brands combined with life-cycle customer care.

Key objectives

  • Sustainable profitability and reliability: we take good care of our customers and the environment.
  • Professionalism: we work with professional pride and passion.
  • Customer loyalty: we strive for long-lasting partnerships by creating added value for our customers’ businesses.